Phase 0: Concept Design - Set Your Trajectory

One of the ways we help our customers is by effectively performing the first and most important phase of the development process - the Concept Design.

In my last post, I described the importance of an established Product Development Process (PDP). The first phase in the process is the Concept Design Phase. The trajectory of the program is set in this phase and studies show that the outcome of the development project is significantly influenced by this initial trajectory.

At PADT Medical, we approach the Concept Design phase with a clear focus on achieving the following tasks:

· Research and define the users requirements
· Select a design concept with the best potential of meeting the requirements
· Identify the critical risks associated with the design and the program
· Establish the feasibility of overcoming those risks and launching the product

The successful execution of the Concept Design phase requires a constant focus on answering these questions in a cost effective and timely approach. Doing this requires the right combination of expertise and tools that enable a quick convergence on the right concept solution. The concept design phase should not conclude without a physical demonstration of the feasibility of the device. Significant value is added once a product concept is reduced to practice. It is very difficult to understand the risks in the development prior to building a medical device prototype.

At PADT Medical, we help our customers set the right trajectory by utilizing in-house expertise and tools to select the best concept options and evaluate them through functional testing. We do this by using a combination of an experienced development staff, advanced computer simulation, and rapid prototype testing. We work closely with our customers to quickly converge on design solutions that have the best chance of success in the market.

If you have questions regarding this topic or if you need help with converging on a concept design, don’t hesitate to contact PADT Medical. We can help Set the Right Trajectory for your medical device concept.